Wednesday, February 18, 2009
Cold calling has such a negative connotation in the sales world, I've decided to approach it as warm calling-- with a warm smile along with a warm handshake. Meet, greet, gather information, deliver a brief message, move on. That is what I have been doing since Monday morning. Over the past couple of days I've made over a dozen warm calls on my way to Austin Texas for the NBBQA conference. I've written a few orders and made more than a few new friends. I've been in sales all my life and never made many "cold calls", now I'm enjoying the heck out of warm calling. If we can only apply this kind of positive logic to the economy.